worlds toughest job, mothers day

very cleaver, it informs people through a social experiment what mothers actually do, you don’t know until the pay off at the end.Screen Shot 2015-07-26 at 7.10.38 pm        Screen Shot 2015-07-26 at 7.10.32 pm


Beads of courage.

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These beads represent different parts of a child’s battle against an illness, white for chemo, brown for hair loss, extravagant beads for different things. They wear them as small modest trinkets of great feats they have triumphed over, they are the tangible answer to a ‘well done’ comment or sticker.  They started in USA as a nurse had the incept but they have been in nz on a tv ad.